You say you built a fan page and you posted to it every day, but you still aren’t getting any new business from it? You hired a designer to create a professional landing page and you developed some fan-only content, but none of your fans are buying your products? So why has your fan page failed?
There are any number of reasons for Facebook page failure, but the most common one is this: You’re using it to sell products and services.
Social Media “marketing” isn’t supposed to be advertising. It’s supposed to be social. Look at the people who have “Liked” your page and engage with them. Post on their walls. Comment on their photos. Congratulate them on their successes, and on their children’s achievements. If you aren’t Facebook friends, find creative ways to engage with them. Learn what you can about them, and post about common interests. And if someone posts on your page, RESPOND!
The second most common reason for failure is accepting defeat at the start of the battle. Building relationships takes time and it takes effort. If your page has failed, you probably haven’t given enough of either.