You all know I’m a huge proponent of online marketing. After all, that’s how I make my living. But today I want to talk about your offline interactions, because I don’t want you to lose the power of personal relationships. As you work to grow your online audience, take the time to cultivate the best prospects through offline interactions. Here are just a few ways to take it offline and make your pitch that much more personal, more memorable,, and more powerful. Try some of these with your own online prospects.
- Send cards. Yes, snail mail still works. Send a hand-written note to a Facebook friend who’s celebrating, or grieving, or struggling or conquering. How much more powerful would that be than the usual comment added to their post.
- Phone calls are so much more personal than emails and tweets. Always ask if you’ve caught them at a good time, and keep your chat brief. But if you really want to do business with someone, call them and let them know you’re thinking about them. This can be especially powerful after they have posted a big announcement or milestone on their page.
- Stop by in person. A quick pop-in can make a lasting impression and show them that they are really important to you.