Post responsibly
So you have a Facebook account and you use it to keep in touch with your friends and family. And maybe you use it to communicate with your clients and potential clients. Or maybe your potential employers. Or maybe your kid’s teachers. Or maybe your daughter’s ex-boyfriend. Or maybe the burglar that hit the house down the street. The point …
Personal Pages vs Fan Pages
There’s a ton of confusion about the difference between a Facebook Profile Page (a.k.a. Personal Page, Profile, or Wall) and a Facebook fan page (a.k.a. Business Page, Business Wall, or just plain Page). This confusion stems in part from that fact that Facebook has done a really awful job of naming the these very different entities. So here’s a few …
Why blogs matter
I read Seth Godin’s blog every day, not just because I think he’s “Simply Brilliant!” but because he always makes me think.
Number 71 and counting
If I had to select one quality, one personal characteristic that I regard as being most highly correlated with success, whatever the field, I would pick the trait of persistence. Determination. The will to endure to the end, to get knocked down seventy times and get up off the floor saying, “Here comes number seventy-one!” Richard M. DeVos Lots of …
The eyes of your customers
Why does a 30 second commercial spot cost more during the Super Bowl than during the re-runs of your favorite sitcom? Why does a half page ad cost more in the New York Times than in the Daytona Beach News-Journal? Why does a billboard cost more on the New Jersey Turnpike than on Highway 17 between DeLand and DeLeon Springs? …
These numbers are staggering
I’m feeling really smart today because I’m in the Social Media business. And no matter what business you’re in, you should be in the Social Media business too. Just Look at the number, and bear in mind that by the time you read this, the numbers will have grown. A lot. The following stats are limited to Facebook only. Twitter, …
Facebook Privacy
If you’re concerned about the privacy and security of your information on Facebook, I encourage you to check out ReclaimPrivacy.org. They have a dandy little widget that sits on your browser’s tool bar and can check your Facebook settings and suggest ways for you to make it more secure and more private. It’s easy and it’s free. (Two of my …
Your Twitter profile matters
You really need to capitalize on the space that Twitter provides for your profile information. Include your real name, a photo, a well-written bio, and your location. Also include the address of your website. This stuff matters because you can damage your Twitter credibility with an incomplete profile. Very often, your Twitter profile is the main factor in determining whether …
A Twitter Rhyme
I’ve written a rhyme about Twitter.
