Competing with the big dogs on Google
It’s not easy getting attention on Google when you compete against national brands for your keywords. For example, if you a small boutique that sells baby blankets, you want people to find you when they search for “baby blankets” on Google. But the first page of results is almost entirely filled up by the “Bog Box” brands like Amazon, Toys …
Throwing away money?
Good marketing doesn’t cost money; it makes you money. Bad marketing can cost you plenty. The tighter your budget, the more you need to be certain you’re not throwing it away. Just sayin’.
SEO Insight 10: AdWords Might Help
This article is the last of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. If you have optimized your website and followed all …
SEO Insight 9: Video Killed the Radio Star
This article is one of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. Yeah, I wonder how many of my readers are too …
SEO Insight 8: Google+ Matters
This article is one of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. Google+ is a Social Media platform, similar to Facebook, which …
SEO Insight 7: Backlinks Rock!
This article is one of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. Backlinks are links from other websites that link to your …
SEO Insight 6: Filenames Matter
This article is one of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. Getting Google’s attention is harder now than ever, and it’s …
SEO Insight 5: Formatting Matters
This article is one of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. You have selected your keywords – the words or phrases …
SEO Insight 4: Social Media Matters
This article is one of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. To determine which webpages to place at the top of …
SEO Insight 3: Traffic indicates relevance
This article is one of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. Google is looking for relevant web pages whenever someone searches …
