Facebook Tip: Be Consistent
Do you have a Facebook Business Page? Do you post content there every day? Every other day? Or are you among the thousands of business leaders who started a Business Page, but can never find the time to update it? Well, if that’s you, I have some advice for you: Whatever you decide to do with your Facebook page, try …
Something I learned in college
I didn’t learn much about IT Systems in college, although that was my major. A minor in Business produced almost no real knowledge about running a business, and a second minor in English now seems almost as useless. In fact, almost everything I know about IT and business I learned after graduation, and almost everything I know about English I …
Constant Contact, MailChimp, or iContact?
If you are in business, I think you should be doing email marketing. Period. And I strongly advise all my clients to sign up with one of the many email marketing services for the following reasons: The templates look professional and appealing. Far better than most of you can do on your own. They manage your mailing list. There’s never …
Take it offline
You all know I’m a huge proponent of online marketing. After all, that’s how I make my living. But today I want to talk about your offline interactions, because I don’t want you to lose the power of personal relationships. As you work to grow your online audience, take the time to cultivate the best prospects through offline interactions. Here …
Question 4: Who will provide the content?
Most web designers and developers assume that you will provide the content that goes on your website. And it make sense that you will do that because you know your business. You know what you want your customers to know about your business. You know the features and benefits that will best sell your products or services. So it makes …
What can YOU learn from Casey’s acquittal?
If you’re like most Floridians, you think Casey Anthony got away with murder, and you can’t understand how that could happen. Well, I think I know how it happened, and I think there’s a lesson in it for all of us. I believe that the reason Casey was found “Not Guilty” was because the state failed to prove their case. …
Grammar Junkie
I’m a bit of a grammar junkie. I actually care about using the right word and the appropriate punctuation, even though I know that most of my readers couldn’t care less. Call me old-fashioned; call me over the hill. But don’t think I’m alone. There are still millions of people out there who consider proper grammar and spelling important. In …
Get what you pay for
You’ve heard it a hundred times. “You get what you pay for.” And in the world of Internet Marketing that is absolutely true. And totally false. Internet marketing – Social Media, Search Engine Optimization, Pay-Per-Click, and the rest – all became popular as inexpensive alternatives to traditional marketing. But as Americans spend less time reading newspapers and watching TV commercials …
Happy Birthday, Dr. Seuss.
I read once that he was turned down by 60-some publishers before one was willing to take a chance on him. Certainly, that’s a lesson in perseverance and believing in yourself. But it’s also a lesson in taking risks. Imagine if no publisher had been willing to take that risk. Now imagine that you were one of those publishers that …
Shotgun blasts
A shot gun blast throws a bajillion little pellets at your target. It covers a lot of territory and scatters the punch across a wide area. Sometimes that’s the way we market our businesses. Sometimes we really need to just get the name out there and tap a bajillion people on the shoulder. But if we are trying to hunt …
