FAQ Warning
It’s time for me to rant, and it’s time for everyone who owns a website to listen. Well, almost everyone who owns a website. If your website has an FAQ page, listen up. Because the thing that irritates me will also irritate the majority of your visitors, and irritated visitors rarely buy. So listen up. FAQ stands for Frequently Asked …
Wooing Google: Who needs it?
You have a website and it’s awesome, right? And you need to get Google’s attention so your website shows up on the first page, right? Well, maybe not. Certainly there are companies who really need to get the great Google ranking. But there are also companies that don’t need that. Or at least there are companies who would be better …
Turkish gunsmith
One evening while I was in Turkey, another DoD employee was in town on business, so we met him for dinner and to do a little sightseeing. There’s an ancient neighborhood, way up in the hills, called Samanpazari, that houses some amazing shops, and it’s one of my favorite parts of the city. Here, we found shops selling all the …
I want your opinion!
You may already know that my company, Emcie Media, recently underwent a major branding transformation. I redesigned the logo and the website, and then redesigned my business cards, Facebook banner, Twitter page, and other marketing materials to match the new look. Now I’m thinking about the blog, and I wonder if you think I should change it too. When I …
Back from Turkey!
I spent a couple of weeks in Ankara, Turkey, visiting my husband who is working there. It wasn’t my first trip to Turkey, so we didn’t do a lot of sightseeing, but I did manage to take a few pictures that you might find interesting. I’m a lousy photographer, and my camera is unsophisticated, so don’t expect great art. But, …
Email Marketing – Part 4
This is the fourth installment in my series on Email Marketing. Be sure to subscribe to the blog if you’d like to be notified about future posts. There are a number of great benefits to an effective email marketing campaign, and today, I want to focus on one in particular: Extending your Brand. When you send out an email to …
Email Marketing – Part 3
This is the third installment in my series on email marketing. Be sure to subscribe to the blog so you don’t miss any installments. When it comes to email marketing, how much is too much? That’s a question I get from a lot of clients, and my answer is always the same: Well, that depends. I get e-blasts from Amazon …
Email Marketing – Part 2
This is Part Two in my series about Email Marketing. Throughout the series, I’ll be posting some great insights into successful, cost-effective marketing via email. Subscribe to the blog (by clicking the Subscribe button above), so you don’t miss a single installment. The hard, ugly truth is that email marketing, when done right, takes some work and some resources. You …
