Just one more
Imagine how productive you’d be if every time you were ready to stop working, you committed to completing “just one more”. Just one more phone call. Just one more thank you note. Just one more document to file, or shred, or scan or read. Just one more sit-up, one more crunch or one more minute on the treadmill. Just one …
Just do it.
Sometimes you just have to do it, even if it’s not perfect. Sometimes getting those last details down will make a huge difference in the outcomes. But sometimes, you just need to check the box and move on to the next task. The secret to success is knowing when worry about the details and when to just do it.
You bucket list.
You may have spent considerable time trying to identify your target market. That’s good. You need to do that because you have limited time and limited dollars to spend trying to reach your potential customers. Imagine that your marketing assets – the time, money and manpower you have to invest – are all gathered in a bucket. Imagine it’s a …
Work at it.
Brian Tracy said, “The future belongs to the competent. It belongs to those who are very, very good at what they do. It does not belong to the well-meaning.” I can’t help but think he’s right. In fact, I hope he’s right. Because competence is within my grasp, and yours as well. Whatever you do, do it well. Do it …
Where does it hurt?
With many thanks to my Simply Brilliant business consultant, Bob Cheatham (www.effectiveresults.net), I want to ask you this question: Where does it hurt? If you’re working hard, but not making money, you need to know why! Maybe it’s your processes, maybe it’s your marketing, maybe it’s your pricing, maybe it’s something else. Figure out where it hurts, then figure out …
Is your website a real dog?
Of course you like your website. It’s attractive, it pleases you, your friends tell you it’s great. But is it working for you? Or is more like a good dog that pretty much just lays around and sleeps? If your website isn’t bringing you business, it’s not working, and I suggest you get it checked out. Maybe it’s OK for …
Facebook Tip: Be Consistent
Do you have a Facebook Business Page? Do you post content there every day? Every other day? Or are you among the thousands of business leaders who started a Business Page, but can never find the time to update it? Well, if that’s you, I have some advice for you: Whatever you decide to do with your Facebook page, try …
Today, I’ll buy chocolates
Yesterday was Valentine’s Day, and thousands of men across America were in line at thousands of grocery stores, buying frilly boxes of chocolates to show their wives that they love them. Today, those same chocolates are half price, because a man who buys chocolates on February 15th obviously loves his wife less than the man who buys them on the …
Facebook’s Timeline got you down?
I’m as sick as you are of all the constant changes on Facebook, but the Timeline thing is a HUGE improvement, and well worth the effort it takes to figure it out (which is pretty minimal anyway). The content is all still there, just rearranged, and it’s a lot more visual than before. If you think you’re going to hate …
A Goal without a Plan
isn’t a goal. It’s a wish. If you have marketing goals, but no marketing plan, then what you have is a wish. Good luck with that.

