It’s a red letter day in my world!
Today, I launched a brand new venture called Live Ten-Fold, which will develop eventually into the Ten-Fold Foundation – a non-profit organization whose mission is to encourage, support and reward businesses that give back to the community. It all started with my latest book, Ten-Fold Marketing: Growing Your Business by Growing Your Heart. (The book will be going to the publisher soon – this week, I believe – and it’s available for pre-order now. ) The concept for the book and for Live Ten-Fold have emerged from three core beliefs:
- I believe that America works best when the private sector takes responsibility for charitable giving, and that charities benefit more from private donations and support than from governmental support.
- I also believe that when you do something good for someone else, it eventually comes back to you – tenfold.
- And I believe that businesses who embrace an attitude of caring and generosity are more successful, garner greater community support, and enjoy greater loyalty from both their customers and their employees.
I want to encourage more businesses to embrace the concepts of Ten-Fold Marketing, and the Ten-Fold Foundation will exist to bring that about. If you believe (as I do) that corporate America can be and must be a source for good in this world, then I hope you join me in this quest. It’s very early in the process, and we have a lot of work to do, but I’ve launched a website where you can learn more and follow along as we progress. Click here to visit the Live Ten-Fold website.