mc’s Blog

Speaker, Trainer, Author and Positive Change Agent

Certified by Google

In a recent article on their website, Small Business Trends listed nine trends in Sales and Marketing that they described as “Hot or Not”.  Number 5 on the list caught my eye, and I wanted to bring it to your attention.  (A link to the full article appears below.)

5. Using Pay-Per-Click

  • Not: Experimenting with pay-per-click by using Google Adwords, Yahoo! Search Marketing or Microsoft adCenter without really understanding how a comprehensive campaign works is a money waster. It only results in high priced ads and low conversion rates.
  • Hot: Hiring a certified pay-per-click professional who actually does know how to drive qualified traffic on a budget will yield improved results.

Emcie Media has such a certified professional on staff, and she can assure that you get the best bang for your Pay-Per-Click buck.  We’ve known for a long time that most Pay-Per-Click campaigns are not well designed or well managed.  It’s good to see some mainstream attention to the problem, especially knowing that we actually have the cure!

Pay-Per-Click management

You can read the entire article here:  http://smallbiztrends.com/2011/12/sales-and-marketing-trends-2012.html

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