In a recent article on their website, Small Business Trends listed nine trends in Sales and Marketing that they described as “Hot or Not”. Number 5 on the list caught my eye, and I wanted to bring it to your attention. (A link to the full article appears below.)
5. Using Pay-Per-Click
- Not: Experimenting with pay-per-click by using Google Adwords, Yahoo! Search Marketing or Microsoft adCenter without really understanding how a comprehensive campaign works is a money waster. It only results in high priced ads and low conversion rates.
- Hot: Hiring a certified pay-per-click professional who actually does know how to drive qualified traffic on a budget will yield improved results.
Emcie Media has such a certified professional on staff, and she can assure that you get the best bang for your Pay-Per-Click buck. We’ve known for a long time that most Pay-Per-Click campaigns are not well designed or well managed. It’s good to see some mainstream attention to the problem, especially knowing that we actually have the cure!
You can read the entire article here: http://smallbiztrends.com/2011/12/sales-and-marketing-trends-2012.html