What’s a backlink?
The term backlink has been kicked around a lot in recent years, but maybe some of you don’t know what it is, or why you should care. Well, let me fix that once and for all. A backlink is a link on someone else’s website that links back to your website. If I post a link to your website here …
Certified by Google
In a recent article on their website, Small Business Trends listed nine trends in Sales and Marketing that they described as “Hot or Not”. Number 5 on the list caught my eye, and I wanted to bring it to your attention. (A link to the full article appears below.) 5. Using Pay-Per-Click Not: Experimenting with pay-per-click by using Google Adwords, …
Question 5: Will people find me on Google?
Google is like a beautiful woman. She has lots of suitors, and she often plays hard to get. Of course you want her. You might even need her. So what are you doing to get her attention? What is your strategy for winning her heart? The truth is, there are two ways to get her attention. You have to woo …
New blog series to begin this week
My good friend, colleague, and fellow genius, Kay Stelling, of Genius Advertising and Marketing, has suggested a topic that I am more than happy to include in my blog. The topic she suggested is “10 Questions You Should Ask Your Web Designer”. It’s definitely a topic near and dear to my heart, so I’m happy to tackle it. But each …
Websites that WORK!
Watch this video if you have a website, but you need more business from it. Let’s talk!
Get what you pay for
You’ve heard it a hundred times. “You get what you pay for.” And in the world of Internet Marketing that is absolutely true. And totally false. Internet marketing – Social Media, Search Engine Optimization, Pay-Per-Click, and the rest – all became popular as inexpensive alternatives to traditional marketing. But as Americans spend less time reading newspapers and watching TV commercials …
Nice isn’t enough
You have a nice website. It looks nice. It has nice pictures. It says nice things about your business and your products and services. So why isn’t it generating new business for you? Isn’t that what you expect it to do? Isn’t that why you have a website? In today’s competitive market, nice simply isn’t enough. Your website needs more …
SEO or SEM?
Do you rely on Google to bring new business to your company? Are you hoping to attract new customers from Google and other Search Engines? If so, you may want to begin by answering this question: Is my business better served by focusing on SEO or on SEM? Let’s start with a quick explanation of each of those terms. SEO …
Search Engine Submission
Today, I want to talk to you about submitting your website to Search Engines like Google and Yahoo. If you want people to find your site on Google, it’s a good idea to submit the URL to Google as a first step in getting ranked there. (Your URL, which stands for Uniform Resource Locator, is the web address of your …
