How to know what you don’t know
Almost every day, someone approaches me about a website development or SEO project, and they sheepishly admit they don’t know anything about this stuff. Well, why would you? I assume if you’re calling my company about a website that you are probably not in the website business. And if that’s the case, there’s no reason to expect you to know …
SEO Insight 10: AdWords Might Help
This article is the last of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. If you have optimized your website and followed all …
SEO Insight 9: Video Killed the Radio Star
This article is one of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. Yeah, I wonder how many of my readers are too …
SEO Insight 8: Google+ Matters
This article is one of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. Google+ is a Social Media platform, similar to Facebook, which …
SEO Insight 7: Backlinks Rock!
This article is one of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. Backlinks are links from other websites that link to your …
SEO Insight 6: Filenames Matter
This article is one of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. Getting Google’s attention is harder now than ever, and it’s …
SEO Insight 5: Formatting Matters
This article is one of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. You have selected your keywords – the words or phrases …
SEO Insight 4: Social Media Matters
This article is one of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. To determine which webpages to place at the top of …
SEO Insight 3: Traffic indicates relevance
This article is one of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. Google is looking for relevant web pages whenever someone searches …
SEO Insight 2: Relevance
This article is one of a ten-part series on Search Engine Optimization, which provides insights into the mysteries surrounding Google, and the challenges of getting a website found there. In the column to the right, you can find the other installments listed under the category “10 Keys to Understanding SEO”. The formula that Google uses to decide who gets top …
