Ten-Fold Customer Service
I call it Ten-Fold Customer ServiceTM because I believe that investing in appropriate and well-designed Customer Service training will result in a tenfold ROI. I believe that anytime you do something good in this world, it will come back to you tenfold. That concept has been accepted and espoused throughout history and it’s still true today. So when you train and …
What if …
What if you could focus your marketing efforts on just those individuals that you KNEW could use your products and services? What if your advertising dollars could reach just those people who you KNEW would be buying what you’re selling? What if you could weed out the people who already have a happy working relationship with your competitor? What if …
Ten-Fold Marketing Available Now!
Over the past two years, I’ve interviewed dozens of successful business leaders from all over the country, asking them about their secrets to success. I learned a lot about leadership, marketing, and the strategies that work for the long-term growth and health of a business. I’ve written a book about one of those strategies, and it’s finally available for sale. It’s a …
Delivering Happiness
I recently read a book called Delivering Happiness by Tony Hsieh. He’s the CEO of Zappos, the mega-jillion dollar business that totally owns the online shoe selling industry. I highly recommend it to any entrepreneur who is struggling to find the right niche and the right marketing strategies. One of the great lessons I took away from the book is that you …
Who can say yes?
If you have employees, chances are good that the ones you pay the least are the ones with the most direct access to your customers. It’s the nature of business today that relegates most “Customer Service” duties to the bottom rung on the corporate ladder. That’s not a problem, so long as those employees have the authority to make the customer happy. …
What is “Ten-Fold” Marketing?
“When you do something good for someone else, it comes back to you tenfold.” We’ve all heard that adage before. But it’s not just a lesson from Sunday School; it’s a marketing strategy that has worked for some of the world’s most successful business leaders. And it can work for you! Ten-Fold™ Marketing is a marketing strategy that builds brand …
Marketing is Systemic
Marketing isn’t advertising. It’s not sales. It’s not customer service or PR or promotion. Marketing is everything. Marketing is anything you do that might influence a potential customer to buy – or not buy – your product or service. It’s how you answer the phone. It’s the cleanliness of your showroom. It’s the way your secretary dresses. It’s how you …
Ten-Fold Marketing isn’t New
But it’s brilliant! Seth Godin, the king of marketing and the most successful marketing blogger on earth, agrees. Check it out. (Ten-Fold Marketing is the topic of my upcoming book. Stay tuned for MUCH more on that topic.)
Newsflash: I’m Simply Brilliant!
So, about an hour after my last post was published (“Why Facebook is going away“), CNBC posted an article called “Facebook Will Disappear in 5 to 8 Years: Analyst”. You can read their predictions here: http://www.cnbc.com/id/47674474. While I would like to believe that CNBC is reading and stealing my content, I think it’s far more likely that they are just …
