Competing with the big dogs on Google
It’s not easy getting attention on Google when you compete against national brands for your keywords. For example, if you a small boutique that sells baby blankets, you want people to find you when they search for “baby blankets” on Google. But the first page of results is almost entirely filled up by the “Bog Box” brands like Amazon, Toys …
What does pay-per-click cost?
If you’re curious about how much it costs to put up pay-per-click ads on Google or YouTube or Facebook, you’re not alone. And if you’ve ever tried to find out ow much it costs, you probably came away a bit frustrated, and with no better idea than when you began. Well, here’s the thing. Pay-per-click advertising is based on a …
Is your website a real dog?
Of course you like your website. It’s attractive, it pleases you, your friends tell you it’s great. But is it working for you? Or is more like a good dog that pretty much just lays around and sleeps? If your website isn’t bringing you business, it’s not working, and I suggest you get it checked out. Maybe it’s OK for …
Wooing Google again
If you are in the area, and you haven’t seen my Wooing Google seminar, you have another chance today. This is some basic information about how Google ranks websites and how to get your website higher in the rankings. If you understand how it works, you’ll be in a much better position to Create content on your website that works …
Google’s Privacy Policy: an oxymoron?
Today, Google has over 60 privacy policies, but on March 1st, they will all be consolidated into one. That’s a fairly relevant bit of news, but the implications are absolutely HUGE! The new policy will make all your data available across all the Google products that you use. So if you use Gmail, and Google Calendar, and Google Search and …
AdWords or AdSense?
Are you confused about Google’s terminology? Wondering what the difference is between Google AdWords and Google AdSense? OK, here’s the skinny. AdWords is the system that Google developed for placing ads on their results pages. It’s a Pay-Per-Click system in which you agree to pay Google each time your ad appears on a Search Results page and the person doing …
Certified by Google
In a recent article on their website, Small Business Trends listed nine trends in Sales and Marketing that they described as “Hot or Not”. Number 5 on the list caught my eye, and I wanted to bring it to your attention. (A link to the full article appears below.) 5. Using Pay-Per-Click Not: Experimenting with pay-per-click by using Google Adwords, …
Question 5: Will people find me on Google?
Google is like a beautiful woman. She has lots of suitors, and she often plays hard to get. Of course you want her. You might even need her. So what are you doing to get her attention? What is your strategy for winning her heart? The truth is, there are two ways to get her attention. You have to woo …
New blog series to begin this week
My good friend, colleague, and fellow genius, Kay Stelling, of Genius Advertising and Marketing, has suggested a topic that I am more than happy to include in my blog. The topic she suggested is “10 Questions You Should Ask Your Web Designer”. It’s definitely a topic near and dear to my heart, so I’m happy to tackle it. But each …
Get what you pay for
You’ve heard it a hundred times. “You get what you pay for.” And in the world of Internet Marketing that is absolutely true. And totally false. Internet marketing – Social Media, Search Engine Optimization, Pay-Per-Click, and the rest – all became popular as inexpensive alternatives to traditional marketing. But as Americans spend less time reading newspapers and watching TV commercials …
