We are FINALISTS!
WooHoo! Thank you SO much to everyone who voted! Emcie Media has been chosen one of the five finalists for the Tastiest Brand Award, sponsored by The Word Chef, a branding business headquartered in San Jose, CA. As the President and Chief Designer for an Internet Marketing firm, I’ve worked hard to develop a recognizable and memorable brand for Emcie …
Customer satisfaction sucks
In bygone days, maybe customer satisfaction was the key to business success. Maybe in a previous era, people were more loyal to the brands and the businesses who met their needs. Maybe, in your grandfather’s economy, a satisfied customer would tell his friends and refer more business to your door. But not any more! Today, consumers are far more likely …
Resolving to make more money? How’s it going?
If one of your New Year’s resolutions is to make more money this year, I can help you keep that resolution, but only if you’re serious about making some changes in your marketing strategies. I’m presenting a seminar later this month that will change the way you think about your target market, and help you be more effective in reaching …
Constant Contact, MailChimp, or iContact?
If you are in business, I think you should be doing email marketing. Period. And I strongly advise all my clients to sign up with one of the many email marketing services for the following reasons: The templates look professional and appealing. Far better than most of you can do on your own. They manage your mailing list. There’s never …
Marketing to Seniors
I’ve been doing a lot of research lately into the senior market. (You may recall that we launched a new division called Sell2Seniors this year.) One of the most shocking statistics I’ve seen is this one: According to the 2010 census, seniors (over 65) are now the largest age group in America, at just over 12% of the population. But …
Take it offline
You all know I’m a huge proponent of online marketing. After all, that’s how I make my living. But today I want to talk about your offline interactions, because I don’t want you to lose the power of personal relationships. As you work to grow your online audience, take the time to cultivate the best prospects through offline interactions. Here …
Question 4: Who will provide the content?
Most web designers and developers assume that you will provide the content that goes on your website. And it make sense that you will do that because you know your business. You know what you want your customers to know about your business. You know the features and benefits that will best sell your products or services. So it makes …
New blog series to begin this week
My good friend, colleague, and fellow genius, Kay Stelling, of Genius Advertising and Marketing, has suggested a topic that I am more than happy to include in my blog. The topic she suggested is “10 Questions You Should Ask Your Web Designer”. It’s definitely a topic near and dear to my heart, so I’m happy to tackle it. But each …
Do you need a QR code?
QR codes are an interesting phenomenon. The little square codes (like the one on the left) are popping up in lots of places, and they work very much like the bar codes you’re used to seeing on products in the store. The code includes some amount of information, almost always in the form of a website address. The one on …
What can YOU learn from Casey’s acquittal?
If you’re like most Floridians, you think Casey Anthony got away with murder, and you can’t understand how that could happen. Well, I think I know how it happened, and I think there’s a lesson in it for all of us. I believe that the reason Casey was found “Not Guilty” was because the state failed to prove their case. …
