I’m back, sort of
Don’s back in Turkey, and I’m back to work, but over the next couple of weeks, I’ll be working more on my own business than on my client’s projects. I have some projects of my own that are long overdue, and it’s time for me to take some of my own medicine. Time to review my Own websites and update …
Taking a few days off
Some of my readers know that my husband has been working overseas for the past two years, and that he’s currently home for a way-too-brief visit. He’s only home for a week, and then it’s back to Turkey, so I am taking the week off to enjoy some time with him. I’ll be back next week. Cheers!
How to know what you don’t know
Almost every day, someone approaches me about a website development or SEO project, and they sheepishly admit they don’t know anything about this stuff. Well, why would you? I assume if you’re calling my company about a website that you are probably not in the website business. And if that’s the case, there’s no reason to expect you to know …
The devil made me do it
Actually, it was the legal profession, and not the devil, who convinced me I needed a legal disclaimer on my blog, but let’s not split hairs. So I spent a few hours drafting one. The truth is, I’ve known for quite some time that I needed to do this, and it’s been on that to-do list that never seems to …
Is it illegal to “Share”?
I’m not sure what makes people think they can just grab photos off the internet and publish them on Facebook. Maybe it’s just one of those “Everybody does it” things. Maybe it’s the pretty safe bet that no one will file charges against you. Maybe it’s sheer ignorance. Well, if that’s the case, let me fix that. It’s illegal, folks. …
Colleges suck.
In the mid-90s, I attended the University of Maryland and they had a policy that stated that in every course you took (except math and computer science), you had to write a 10-page paper and give a 5-minute speech. I graduated with a perfect 4.0, but I learned almost nothing of value from my courses except the ability to write …
Who knew?
One day, a man went home after a day at work and told his wife, “Honey, I think there’s a market for super-convenient, fast-service, no-hassle weddings, and I’m going to create a Drive-Through Wedding Chapel.” She, of course, thought he was nuts. Brides don’t want to rush through their big day, she thought. They want to savor it, plan for …
Scary business
People like safety. They crave comfort. They don’t want to take any unnecessary risks. But the people who are wiling to take the risks, to step outside the comfort zone, and put themselves in a position for possible failure, are the ones who achieve the most remarkable successes in this world. Washing windows on the ground floor is a …
Filling the big shoes
Almost every small business relies on the knowledge and expertise of a very few key people – sometimes it’s just you. And when something happens to one of those key people, the whole business is thrown into chaos. If the boss gets sick or hurt, or even if the Office Manager takes a vacation, everything grinds to a halt, and …
Competing with the big dogs on Google
It’s not easy getting attention on Google when you compete against national brands for your keywords. For example, if you a small boutique that sells baby blankets, you want people to find you when they search for “baby blankets” on Google. But the first page of results is almost entirely filled up by the “Bog Box” brands like Amazon, Toys …
