Do you even KNOW?
How would you know if your receptionist spoke rudely to a customer? How offended would a customer have to be before she reported it to the boss? Let’s face it, most of the time when someone is rude or less-than-accommodating, we just suck it up and move on. We don’t insist on speaking to a supervisor unless we are really …
Ten-Fold Marketing Available Now!
Over the past two years, I’ve interviewed dozens of successful business leaders from all over the country, asking them about their secrets to success. I learned a lot about leadership, marketing, and the strategies that work for the long-term growth and health of a business. I’ve written a book about one of those strategies, and it’s finally available for sale. It’s a …
Delivering Happiness
I recently read a book called Delivering Happiness by Tony Hsieh. He’s the CEO of Zappos, the mega-jillion dollar business that totally owns the online shoe selling industry. I highly recommend it to any entrepreneur who is struggling to find the right niche and the right marketing strategies. One of the great lessons I took away from the book is that you …
Who can say yes?
If you have employees, chances are good that the ones you pay the least are the ones with the most direct access to your customers. It’s the nature of business today that relegates most “Customer Service” duties to the bottom rung on the corporate ladder. That’s not a problem, so long as those employees have the authority to make the customer happy. …
What is “Ten-Fold” Marketing?
“When you do something good for someone else, it comes back to you tenfold.” We’ve all heard that adage before. But it’s not just a lesson from Sunday School; it’s a marketing strategy that has worked for some of the world’s most successful business leaders. And it can work for you! Ten-Fold™ Marketing is a marketing strategy that builds brand …
The real reason people hate going to the doctor.
I have a new doctor, whom I’ve been seeing for about a year. She’s great. She takes the time to talk with me about my life and about the things I can do to improve my health. She’s provided me with great care and appears to be quite competent at her job. But I’m thinking about looking for another doctor …
Fourth of July Memories
I wrote the following email to my friends back home, while I was living in Wiesbaden, Germany, just a few days before flying home for a visit. In celebration of our cherished independence, I’d like to share it with you now. I wrote this email on July 4, 2002, just a few months after the September 11 attacks. Read on… I guess …
Marketing is Systemic
Marketing isn’t advertising. It’s not sales. It’s not customer service or PR or promotion. Marketing is everything. Marketing is anything you do that might influence a potential customer to buy – or not buy – your product or service. It’s how you answer the phone. It’s the cleanliness of your showroom. It’s the way your secretary dresses. It’s how you …
