Does your tag line suck?
You probably already know that I’m a believer in the power of the tag line. And I believe that a tag line should say something powerful about the product or service it represents. At Emcie Media (my communication and web design firm) we use the tag line “Simply Brilliant!” and that has helped us build our brand and our position …
I [heart] foreign helpdesks
The following article includes some blanket generalizations that won’t stand up to precise scrutiny. That’s OK. I’m trying to make a point, and I believe the point is spot on. I know every American loves to complain about dealing with helpdesk personnel with impossible foreign accents, and I must say the accents can be a challenge. But I am genuinely …
Everything Matters
I don’t watch much TV, but I recently watched an episode of “In Plain Sight” in which the idea that “Everything Matters” played a central role. It got me thinking about that phrase and how it relates to my business. I got to thinking about the name tag that I wear to all the networking events I attend. I designed …
Facebook Privacy
If you’re concerned about the privacy and security of your information on Facebook, I encourage you to check out ReclaimPrivacy.org. They have a dandy little widget that sits on your browser’s tool bar and can check your Facebook settings and suggest ways for you to make it more secure and more private. It’s easy and it’s free. (Two of my …
Location, Location, Location.
Location matters, right? And the location of your email address matters too. If you’re in business and your email address ends with @aol.com or @gmail.com or @yahoo.com, you need to grow up. You have a website, right? So you have a domain. Why wouldn’t you use it for your email address? Which do you think looks more professional: johndoe333@yahoo.com or …
The best day ever
Think about your “best day ever”. Embrace it, cherish it, and learn a lesson from it.
Your Twitter profile matters
You really need to capitalize on the space that Twitter provides for your profile information. Include your real name, a photo, a well-written bio, and your location. Also include the address of your website. This stuff matters because you can damage your Twitter credibility with an incomplete profile. Very often, your Twitter profile is the main factor in determining whether …
Designer or Developer?
These two terms are often confused, and some people mistakenly use the terms interchangeably. But the two are actually very different. When you are looking for someone to create your website, it’s important to know the difference so that you can ask for – and find – someone who can do the job you need done. A web designer is …
Your Twitter Audience
Once you’ve decided to include Twitter in your marketing strategy, it will be helpful to focus on the different KINDS of followers you want to tweet with. As you produce your daily tweets, remember to include interactions with each of the categories your followers fall under. Your business and your life are unique, so your Twitter followers are too. So …
